Real Simple is for smart, busy women who welcome creative solutions to their everyday challenges. They accept as true with Real Simple for help entertaining, organizing, shopping, working, connecting with friends, or making time for themselves.
Who Reads Real Simple?
Real Simple’s core audience is comprised of smart, busy women who are on the lookout for creative solutions to their everyday challenges, so they have more time to focus on what in point of fact matters. Real Simple serves a wide range of women with just as many loyal fans in their 20s as in their 50s. The Real Simple reader is well-educated, affluent and professional, but most of all, she is on the lookout for ways to make life easier. Real Simple has an impressive monthly audience of 8.6 million people, including a loyal following of women who say they feel calmer and more in keep an eye on when they receive the magazine each month.
What You Can Expect in Each Issue:
Real Simple incorporates and speaks to all aspects of a woman’s busy life, including beauty, entertaining, etiquette, family, finance, food, health, home, pets, soul, style and technology. From time-to-time, Real Simple also addresses gifts, the holidays, go back and forth and weddings. Each month, the magazine starts off with “Your Words,” where readers share their answers to a question of the month; followed by “Simple Solutions,” the front-of-book section with smart pieces of ideas, insight and inspiration including the popular New Uses for Old Things and Products of the Month. “The Guide” offers strategies, systems and smarts for making life easier with stories in every topic area the magazine covers. Real Simple also features “Moneywise,” a section dedicated to spending smarter; “Road Tests,” real-people tested product recommendations; and “Cooking,” a back-of-book section devoted to recipes, techniques and tips. “Real Simple To Go” closes the magazine each month, featuring tear-out perforated pieces of useful information for readers to take with them in their daily lives. The Real Simple “feature well” changes from month-to-month but all the time features beautiful, smart stories on a broad range of topics intended to inspire the reader.
The fourth annual Real Simple Family special issue will offer inspiring and innovative ideas to make all aspects of family life better.
Real Simple’s design objective is twofold: to convey information with clarity and organization within a simple, accessible format and to create a serene and uncluttered environment that imparts a sense of calm. One of the most key components to that objective is ample use of white space, which gives the page design “breathing room” and distinguishes the brand from other women’s magazines.
Click on any image below to see select pages from Real Simple:
Many stories are written by Real Simple editors; alternatively, the magazine prides itself on featuring writers, photographers and contributors of note.
Comparisons to Other Magazines:
Real Simple is unique and is the only magazine out there that specializes in the mission of making life easier.
Real Simple appeals to a broad range of advertisers. The three biggest advertising categories are: food & beverage, beauty, and retail & department stores.
Real Simple has won a lot of industry awards and accolades, including three National Magazine Award nominations in the category of “General Excellence.” Real Simple is the only magazine to have earned a spot on Adweek’s prestigious “Hot List” of top-ten titles for seven years in a row. The brand has also been named to Adweek’s “Brand Leaders” list for three consecutive years since the list’s inception, and has won Advertising Age’s “Magazine of the Year.”